One of the most important things you’ll need to do when writing a Kindle book is decide on a niche topic. In this section we are going to talk about how to choose a niche by browsing on Amazon and doing a little Google research.
Choosing a Niche
Everything - whether it’s in opening a brick and mortar store, an online store or affiliate site, a service business, or becoming a Kindle publisher ... everything starts with choosing a niche. A niche, in its simplest form is an area where you’ll present yourself as the specialist, a very specific form of targeting your market. A quick trip to Amazon.com will reveal numerous categories, however, we are only interested in those sub categories under Kindle Books. Let's say that through your keyword research you’ve discovered that "Health and Fitness" is a hot target niche. A quick trip to the Amazon Kindle site shows us that "Health, Fitness and Dieting" is listed as a Category. Great. We can start writing on that topic, right? Not yet.
As illustrated in the graphic image below you need to drill down to the lowest denominator in your chosen niche. You’ll have a much better opportunity for success to choose narrow niches known in the Internet world as micro-niches, than to choose the broader niches.
Even though Health, Fitness and Dieting is a very hot broad niche, if you choose to target that category you’ll have a hard time ranking in the top 100 for that broad category. As you can see under that broad category there are 15 sub categories, and each of these sub categories have micro categories. By continuing to drill down, clicking on any link in the Browse list will take you even further into the niche.
In my example, I've decided to write on anti-aging. A hot topic, I think. I've chosen Health, Fitness and Dieting > Personal Health > Aging. And, when I click on Aging, I find I have come to the end of my category list. This is the ultimate micro niche I will target in this example - my starting placefor choosing a hot niche target for my book. You’ll have a much better chance of getting to the top 100 by drilling down to the lowest micro-niche category than you’ll if you try the buckshot approach under Health, Fitness and Dieting. In this example, the topics are limitless because of the huge baby boomer society who are just entering into the "golden" years and finding it not so golden.
Note: When you’ve finished writing your book and are submitting it to Amazon you may choose 2 categories. I suggest choosing the broad category, Health, Fitness and Dieting in our example, and the micro-niche category: aging. This will give us the ultimate opportunity to crush the competition in that niche. No matter which niche category, sub category and micro niche category you ultimately choose to get started in, be sure to choose one that is in demand and one that you can segue into other related topics as this is very important to becoming an expert in your field.
Verifying the Hotness of the Niche
Now, to make sure you’ve a great niche, you’re going to want to do some keyword analysis to find out if your specific niche topic gets searched a lot. If it doesn’t, it’s probably not worth your time. The goal is to find a niche that is searched a lot and has little competition so you can write your book and immediately get ranked highly in the Amazon search results.
I’ve been secretly using AK Elite (which you can access by visiting http://www.akelite.com for nearly a year now. And it works PERFECTLY for finding amazing, untapped niches that you can make an absolute killing each month with. For now, you can just head over to the Google keyword tool and do a search for the keyword: https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS
Spying on the Competition
If you’re familiar with any of my "Elite" software products then you know that I believe in strong keyword research and in spying on the competition. This, too, will help you hone in on the absolute best niche for your first series of Kindle books. Of course, you may do all of this manually if you’ve the time and inclination - or you may simply use the tools in AK Elite to target the hottest niches. One thing you should do is make sure your demographics are suitable for targeting the segments of society that are ready, willing and able to buy your books. Simply go to Google and search for the niche keyword you've decided to go after. In my illustration, that will be "healthy aging" so I do a Google search for that phrase.
Interestingly, one site claims authority in the first two search engine positions, so that will be a good site to feed into Quantcast.net to discover
the demographics (i.e., we want to know what kind of people search for "healthy aging" information). We are interested in several things: their sex, ethnicity, income, age - i.e., we want to know if the profile of those visiting the site at the top of a Google search for our keyword will be a good target market for a series of books on this topic.
Now comes a bit of deductive reasoning on my part.
I see the visitors to this site are
Primarily female Age 55 - 65+
In an income bracket above $50,000 per year
Are well educated
Primarily African American
With this information I am confident I have chosen a great niche for my first series of Amazon Kindle books.With the main reason being the avg income
is over $50,000. You don’t want to dive into a niche to sell to people with no money. Sounds obvious, but you would be surprised how many people completely ignore this. With that said, I now want to verify this niche just a little further by searching on Amazon for what people are searching for in that niche. To do this, go to the Kindle Books department and type in the word "aging" and you’ll see a list of topics people are searching for.
: These are topics people are searching for on Amazon. And, there's even more. Just add a space after the word "aging" and you’ll see how the list changes.
Now, start adding the alphabet after the space ... like this "aging a" and you’ll see even more choices. If you do this with each letter of the alphabet you’ll soon have a list of EVERYTHING people are searching for that niche on Amazon. How cool is that?
AK Elite does this all for you, and will return a nice big, ordered list for everything searched on Amazon for a specific niche. But you can do it the manual way above to get familiar with the process/idea.
ok, thats all, sometimes I will give some informations again..
